What is in a name – and where does it come from? There is no one better to ask this question than us, and no one better to tell the gripping tale: Originally known as “Sociedad Española de Automóviles de Turismo”, the name of our company was shortened to SEAT in 1991 – and we have been operating as SEAT, S.A. ever since.

Read on for a journey back in time: Zoom yourself from what SEAT is now – one of the youngest, boldest and most advanced car manufacturers worldwide – to our very beginnings as Spain’s premier family car maker. Learn about years of challenges, brave changes, technological breakthroughs and ongoing successes.
 
Click on the various time frames to be taken to the era of your choice, and meet some of the most symbolic SEAT models of our history.

And as always: Enjoy the ride.