The 2007 partnership between SEAT and Red Bull Air Race took us all over Europe from Istanbul to Interlaken to London to Budapest and Porto, injecting fun and excitement all over the sky. It has been a perfect marriage of spirit and values from two of the most adventurous and thrill-hungry brands in the world. Undoubtedly 2007 will be remembered for some of the most nail-biting, mind-blowing races ever. It was a tight competition in which rivals kept the suspense at sky-high levels until the very last minute.
 
SEAT enjoyed comprehensive presence amidst the massive event, from the days preceding each race up to the final showdown and in subsequent campaign efforts and media coverage. The unique SEAT spirit came alive through eye-catching branding on airplanes, floating air gates, the official ‘Follow Me’ campaign car, billboards in strategic public areas, hospitality lounges and the ‘Follow me’ media lounge in Porto.
 
The ‘Follow Me’ SEAT hostesses enhanced SEAT presence in all the races and in the Frankfurt International Motor Show. Adding to the overall excitement, they handed out prizes and giveaways at every turn, encouraging the viewing public to win everything from caps to t-shirts, SEAT promotional packs and special VIP weekends at the Red Bull Air Races in 2008.
 
During the race itself spectators could clearly see the super-cool-SEAT-emblazoned planes, driven by the pilots jetting around the race circuit and through the SEAT Air Gates. As they gazed down from their cockpits, the pilots were ‘lured’ by the catchy ‘Follow Me’ message prominently displayed on the top of the official Air Race guide car, the SEAT Leon FR.  Meanwhile, back on earth VIP spectators were shuttled to and from the races in specially branded SEAT Altea XLs and new SEAT Altea Freetracks. And SEAT being SEAT we laid on giant screens to ensure that no one missed a second of the auto emoción action!
 
Rounding up the impressive coverage, several international SEAT press conferences were held in different locations and hosted close to 200 motor & lifestyle media representatives. It paid off, 82 channels broadcasted the races, while feature productions were watched by 2,71 million viewers in 137 countries.
 
During the campaign, interest in the SEAT sponsored event grew substantially when a friendly exhibition race was held between a WTCC SEAT Leon TDI and one of the Red Bull Air Race airplanes, each manned by a Spanish pilot. The demonstration took place last summer in Madrid and definitely grabbed media attention, setting the tone for this year’s aerial extravaganza.
 
On the road or in the sky, SEAT brings the auto emoción spirit wherever we go.
 
Think 2007 was highly spectacular?
Just wait to see what’s in store for 2008!