A TALE WE DON'T GET TIRED OF TELLING

SEAT presents a range of cars delivering the thrilling combination of superior engineering and pure enjoyment. Founded more than 61 years ago, we are a dynamic, design-driven, young-spirited brand, constantly seeking to create new levels of quality car enjoyment.

We are Spanish. And German. We are passionate perfectionists.

We are emotional technologists. Everything we know, is everything you feel. We give design a purpose. We bring technology to life.

We are SEAT.

2011

928'000 visitors attended the 2011 Frankfurt IAA Show, where SEAT once again displayed its latest innovations and designs.

Highlight of this 2011 edition, the SEAT IBL Concept appealed the automotive enthusiasts with its aggressive design, coupled to technological refinement. Most exciting news, the audacity of the IBL Concept previews the next generation of evolutions introduced by SEAT for its road range.

Alongside the classy sedan, visitors could admire the New Exeo, that shields a massive amount of technological and comfort evolutions.

The 2011 Geneva Motor Show is a great event for SEAT, where we demonstrated the evolution of our brand. Our new concept car, the SEAT IBX, a perfect crossover from SUV to sports coupé was revealed. The car’s design DNA will have a profound impact on all SEAT’s next generation vehicles.

SEAT also presented the new, more spacious 4WD Alhambra, the family car suitable for even the toughest driving conditions. The new COPA range was launched too; it offers an upgrade of special features on selected SEAT models giving greater comfort and more technology to drivers.

The 2011 Geneva Motor Show is a great event for SEAT, where we demonstrated the evolution of our brand. Our new concept car, the SEAT IBX, a perfect crossover from SUV to sports coupé was revealed. The car’s design DNA will have a profound impact on all SEAT’s next generation vehicles.

SEAT also presented the new, more spacious 4WD Alhambra, the family car suitable for even the toughest driving conditions. The new COPA range was launched too; it offers an upgrade of special features on selected SEAT models giving greater comfort and more technology to drivers.

2010

In 2010 SEAT celebrates its 60th anniversary in style. The presentation of the revolutionary SEAT IB^E concept, a zero-emissions sports coupé for the electric age, points the way to an exciting future. This year also sees the development of greener engine technologies through our innovative new E-Ecomotive range. We also bring two stunning new cars on to the scene: a more spacious version of our popular Ibiza ST and a new SEAT Alhambra, an MPV packed with some surprising technology for all the family to enjoy. It‘s a great feeling to celebrate our 60th anniversary. And it‘s an even better feeling to know that we‘ve only just begun.

Come with us on a journey back in time: Zoom yourself from what SEAT is now – one of the youngest, sportiest and most design-driven car manufacturers worldwide – to our beginning as Spain‘s premier family car maker. Learn about years of challenges, brave changes, technological breakthroughs and ongoing successes.