Martorell/Paris, 12/12/2016. - The #DeliveryToEnjoy campaign launched by SEAT on Amazon.fr, where 15 units of the SEAT Mii by Mango were made available by reservation, exceeded both brands’ sales targets and expectations. The exclusive promotion, enabling customers and users to reserve a car directly via Amazon.fr and receive it at their home in just 72 hours, ended with 24 units sold. The enthusiasm generated by the campaign among Internet users was the reason for pushing back the deadline and offering more units for sale.
The goal of the campaign was to provide customers with a shopping experience that is unique, easy, innovative and fast, via a fully online procedure and quick, digital delivery and payment solutions. The positive response to #DeliveryToEnjoy reflects consumers’ new demands and shopping habits as they increasingly begin an online search when they think about purchasing a car. The campaign, which was scheduled to end on 30 October, remained active for a month longer than expected, generating sales of 24 exclusive Mii cars instead of the initial 15, thanks to the success of the initiative.
The campaign involved an easy method for customers to reserve and purchase an exclusive Mii by Mango Limited Edition car by making a €500 deposit on Amazon.fr. They were subsequently contacted by a SEAT advisor to confirm they were in possession of a valid driving licence, the choice of payment method and then complete the order. Upon validation of the customer’s record and the finalisation of the transaction, delivery was scheduled at the customer’s home within 72 hours, supervised by the SEAT dealership closest to where the customer lived.
Through this kind of initiative, the carmaker aims to enhance its dealership network and implement new ways to approach customers in line with the latest consumer trends.