With just three months left in the year, SEAT’s global sales continue their strong growth. From January to September 2017, the carmaker’s deliveries went up by 13.4% compared to the same period last year, reaching a total of 354,900 vehicles sold (2016: 312,900), which amounts to 42,000 more cars and the best result since 2001. In September, SEAT sold 39,800 vehicles, or 11.2% more than in the same month of 2016 (35,800).
SEAT Vice-President for Sales and Marketing Wayne Griffiths assessed these results: “Sales performance in the first three quarters of this year has been very strong. We continue growing at a double digit rate and are reaching sales volumes we haven’t achieved in the last 16 years. In addition, we are growing on a sustainable basis in most markets and remain one of the fastest growing brands in Europe. With the addition of the Arona to our range, we are confident about maintaining this positive trend”.
SEAT sales increased until September as a result of the commercial success in the major European countries, which nearly all posted double digit growth. Spain remains SEAT’s largest market, with 73,700 cars delivered (+21.1%), followed closely by Germany, with 73,600 vehicles sold (+11.5%). The third highest selling country for the company is the UK, which grew by almost 20% (44,300 units; +19.9%).
Until September, other prominent countries for SEAT have also posted a particularly good performance, such as France (18,300; +13.6%), Austria (13,700; +16.5%), Poland (8,300; +21.4%), Switzerland (7,500; +35.2%) or Belgium (5,900; +18.4%), which have made a very positive contribution to the brand’s results.
The new Arona crossover, now on sale, available in dealerships in November.
In the framework of the biggest product offensive in its history, SEAT kicked off the year with the Leon facelift, the brand’s best-selling model, then launched the fifth generation Ibiza, which has been available in dealerships since June, and will bring the year to a close in the last quarter of 2017 with the new Arona crossover, which is currently on sale and will be available in dealerships in November. A further addition to the range this year was the FR trim on the Ateca. SEAT’s range of SUVs will be completed in 2018 with a third vehicle, seating up to 7 passengers.