Martorell 17.12.2009

Car manufacturer to sponsor Shakira’s forthcoming European tour
Spanish car brand also to collaborate with the singer’s Barefoot Foundation.

SEAT and Shakira have signed a collaboration agreement whereby the car manufacturer will become the main sponsor of international pop star’s forthcoming European tour. This agreement will link the young, sporty image of the SEAT brand to the musical talent of Shakira, currently enjoying great success with her latest album ‘She Wolf’.
The Colombian-born singer will thus become a distinguished ambassador for SEAT throughout her European tour.

Another aspect covered by the agreement between SEAT and Shakira is support for universal education. The Spanish brand will enter into close collaboration with the Barefoot Foundation, created by Shakira when just 18 years of age, so as to support and help provide education for children living in extreme poverty.

This is not the first time that SEAT and Shakira have joined forces for a good cause. In 2007 the car manufacturer sponsored the ‘Oral Fixation’ European tour off the back of the singer’s ‘Oral Fixation’ album, taking it to Oslo, Prague, London, Paris, Stockholm and Berlin, amongst other cities. SEAT also spearheaded a charity campaign which brought in more than 100,000 € for the Pies Descalzos Foundation; for her part, Shakira autographed a purple SEAT León re-named the SEAT León Pies Descalzos, which was presented at the Barcelona International Motor Show to the winner of a draw which included everyone who had made a 1€ contribution to Shakira’s foundation.