SEAT today has become a new sponsoring partner of the Spanish National Football Team. The agreement signed between the carmaker and the Royal Spanish Football Federation (RFEF) places SEAT in the category of main sponsoring partner, valid until March 2021. With this arrangement, the company will be the official car of the Spanish National Football Team and one of its sponsors during the 2018 World Cup Russia, which is kicking off next 14 June, as well as of the Euro 2020, which is being held in 11 countries. With this action, SEAT seeks to bring the brand closer to fans and increase its national and international visibility.
With this action, SEAT seeks to bring the brand closer to football enthusiasts and enhance its international visibility.
With respect to the agreement, SEAT President Luca de Meo pointed out that “by sponsoring the Spanish National Football Team, SEAT is partnering with a winning team at a time when the company is also achieving major successes”. Moreover, de Meo added that “football is the most popular sport and the best platform to enable the spirit of the brand to gain visibility in order to continue to grow in Spain and Europe as well as around the world”.
SEAT is making its debut as a sponsoring partner of the Spanish National Football Team next 3 June at the friendly match scheduled against Switzerland being held in Villarreal. From then until March 2021, the company will be present at a minimum of 15 matches taking place in Spain. The agreement also includes, among others, promotional activities with some of the Spanish National Team players.
This new sponsorship falls within the framework of the brand’s commitment to promoting values related to sports, such as the King’s Cup football matches. In this sense, general manager of SEAT Spain Mikel Palomera indicated that “sports are a major focal point for SEAT. Values such as the eagerness to excel, hard work, teamwork and tenacity, which are essential in sport, perfectly match those of the company”. To this effect, SEAT makes an ongoing effort to seek out new collaboration agreements and sponsorships, especially those associated with sports competitions.