en:company:Cookie Policy 2020.0.1.0 COM/EN

Cookie Policy

1.    What are cookies?

Cookies are files that store and retrieve information about the user's browsing habits. The information obtained is related, for example, to the number of pages visited, the language, the place from which it is accessed, the number of new users, the frequency and recidivism of the visits, the length of time it lasts, the browser or the computer from which the visit is made, or the application is executed.

2.    What type of cookies are used by seat.com?

The type of cookies that are used by the browsing through seat.com are the ones detailed below:

According to the entity that manages them:

  • Own Cookies: they are sent to the user's terminal equipment from a computer or domain managed by the editor itself and from which the service requested by the user is provided.
  • Third-party Cookies: they are sent to the user’s terminal equipment from a computer or domain that is not managed by the publisher, but by another entity that processes the data obtained through cookies.

According to the period of time they remain active:

  • Session Cookies: they collect and store while the user accesses to seat.com.
  • Persistent Cookies: they collect data stored in the terminal and are accesed and processed during the definied period.

According to its purpose:

  • Technical Cookies: they allow the navigation through seat.com and the use of different services that are in it (for example, controlling traffic and data communication, performing the purchase process of an order or use security items during the browsing).
  • Personalization Cookies: they allow the user access the service based in predetermined features.
  • Analytic Cookies: they allow the monitoring and analysis of user behaviour. For example, to measure the activity of the application, users profiling, etc., in order to introduce service improvements based on user usage data).
  • Advertising Cookies: allow the effective management of advertising spaces, including seat.com, based on criteria such as the edited content or on the frequency in which the ads show.
  • Behavorial advertising Cookies: allow the effective management of advertising spaces included in seat.com. This cookie store information of users behaviour obtained through the continuous observation of their navigation habits, what allows to develop a specific profile to show advertising.

Below we attach the list of the main cookies used by this service:

 

Cookies

Function

Expiration

Origin

seat_acceptcookie

Is used to not display again the cookies information bar, once the user has closed it.

Two years

SEAT, S.A.

 

__a0z_carVisited

Stores the current car selected

Browser session

Adobe Marketing Cloud

__a0s_invisit

Stores a Boolean to figure out if user remains on the actual visit.

30 minutes

Adobe Launch

__a0s_ppv

Stores previous page view parameter in order to find out the page percentage viewed

Browser session

Adobe Launch

__a0s_ppvl

Stores extra parameters in order to find out the page percentage viewed

Browser session

Adobe Launch

__a0s_previousPageName

Stores previous page name

30 minutes

Adobe Launch

__a0z_daysLastVisit

Stores milliseconds format date since last user visits the site

Three years

Adobe Launch

__a0z_daysLastVisit_s

Stores readable text since last user visit

30 minutes

Adobe Launch

__a0z_newRepeat

Stores New/Repeat depends if user visit SEAT site for the first time or not

30 minutes

Adobe Launch

__a0z_visitNum

Stores a visit num counter.

Two years

Adobe Launch

AMCVS_F050097853468A

B40A490D4C%40AdobeOrg

Adobe Marketing cloud Visitor ID

Two years

Adobe Launch

AMCV_F050097853468A

B40A490D4C%40AdobeOrg

Adobe AMCVS cookie serves as a flag indicating that the session has been initialized. Its value is always `1` and discontinues when the session has ended

Browser session

Adobe Launch

s_cc

Stores if cookies are enabled (simply set to "true")

Browser session

Adobe Analytics

s_sq

Stores information about the previous link that was clicked on by the user from the clickMap & ActivityMap

Browser session

Adobe Analytics

mbox

Register a series of values to manage how your visitors experience the recipient campaigns.

2 weeks

Adobe Target Standard

retargetingboost

Collect the actions taken in the home testing box

Browser session / 7 days

Adobe Target Standard

3.    How to manage cookies?

Disable cookies could modify the operation of seat.com. Please, check the instructions and manuals of your device for more information.

In case of blocking the use of cookies on your device it is possible that some services or features of seat.com are not available.

If you accept seat.com cookies and later wish to delete the cookies that we have set up, check the browser's help menu for instructions.

4.    Information about cookies identification

Then, you can see the identification of third parties that use cookies. Through the links that we provide, you can access information about their policies:

5.    Upgrade cookies policy

In the case that the characteristics or purpose of using seat.com cookies are modified, you will be informed about these changes in order to obtain your consent again.

© 2020 SEAT, S.A. All Rights Reserved