heycar.com, the online platform for quality second-hand cars, arrives in Spain with SEAT as its strategic partner. The Spanish carmaker holds a 24.9% stake and its President, Wayne Griffiths, is part of the General Shareholders’ Meeting. In addition to SEAT, heycar Spain is currently owned by heycar Group through Mobility Trader Holding GmbH, heycar’s global parent company, formed by Volkswagen Financial Services AG, Volkswagen AG and Daimler Mobility AG.
heycar, SEAT and the other partners share the same goal of creating added value for customers and dealers through the digital marketing of used vehicles. In this sense, heycar.com offers users a superior online shopping experience, whether they are end consumers or dealers and financing firms, and reaches the Spanish market with the collaboration of more than 180 dealers and a special 2-year free maintenance campaign, in addition to exclusive cars available only on heycar.com. To meet its standards, heycar.com only offers guaranteed cars which are less than 8 years old and have fewer than 150,000 kilometres.
The company’s main objective is to create and offer the best solutions, both for buyers of second-hand cars and for the various players in the automotive sector, who are keen to offer their services through a fully guaranteed online channel. In this way, the platform is open to dealers of all brands and collaborates with their financing companies to streamline the purchase process.
heycar begins operations in Spain, their 3rd market after Germany and the UK.
“The Spanish market is an important step in our internationalisation. We are particularly pleased to have SEAT as our partner, the reference brand in the country and with a great deal of experience and knowledge of the market” says heycar Group CEO Florian Schlieper. He adds: “In the coming years, we would like to position ourselves as the leading platform for quality used cars in Europe and as a reliable partner for both manufacturers and dealers. In this way, we aim to expand into one or two new markets each year and thus further promote second-hand car sales.”
In this sense, heycar Spain Managing Director Fedor Artiles explains that “heycar.com is now launching a proposal based on providing customers with transparency and confidence by enabling them to easily find their guaranteed second-hand car, accompanied by a financing offer, in an online experience with no surprises and furthermore, no distractions from advertisements.”
Regarding the benefits for dealers, Artiles describes that “there is currently a concern in the dealer networks about the increased cost incurred to publish second-hand cars on online platforms, as this reduces dealer margins without ensuring a higher quantity and quality of potential customers or sales.” For this reason, heycar does not charge dealers for putting their cars up for sale, “which encourages them to publish all the quality cars they have without any limits.”
heycar.com only charges dealers if they send them a lead. Precisely for this reason, the business strategy is to provide quality leads using Big Data and Artificial Intelligence (AI), and thus gather all the information that dealers can use to offer a better customer experience and close sales. During the first few months of the launch, heycar will offer dealers a 100% discount on this cost.
Spain is the third heycar market after the platform’s founding in Germany in 2017 and its subsequent arrival in the UK in 2019. Since its start-up, heycar Germany has published 389,000 second-hand cars from 3,500 partner dealers, and it’s the second fastest growing company in terms of brand image after TikTok. In the case of heycar United Kingdom, it has over 212,000 cars from 3,500 dealers.