Our new corporate identity and the new SEAT Leon are presented in 1999: Blue and white are replaced by the colours red and silver.
The new SEAT Leon is presented: It is the first SEAT with a 180 hp engine, a six-speed gearbox and four-wheel drive. With it we mark our entry into the largest car segment in the European market, and firmly step into top quality and technology territory.
In 1998, the new SEAT Toledo is presented at the Paris Motor Show: It gives the SEAT range a modern "face".
SEAT presents the SEAT Cordoba WRC, which debuts in the top-class of the World Rally Championship.
SEAT maintains its leadership in the 2 litre category with a third consecutive world title for the SEAT Ibiza Kit Car.
The manufacture of the SEAT Marbella ends after 12 highly successful years and with a total of 600,000 units produced. The end of the Marbella‘s life cycle also means the end of car production at our Zona Franca factory as our centre for vehicle production.
The SEAT Ibiza Kit Car wins the FIA World Rally Championship in the 2 litre category for the second year running in 1997.
The SEAT Arosa and the SEAT Cordoba Vario station wagon are presented.
In 1996, the SEAT Ibiza Kit Car wins the FIA World Rally Championship in the 2 litre category. It‘s the competition debut of the vehicle.
The SEAT Alhambra MPV is unveiled at the Geneva Motor Show: It is a collaboration between Volkswagen and Ford, it is produced in Portugal, and it marks our entry into a high growth segment.
Meanwhile, the SEAT Ibiza is the leader of its segment in Spain at 50,000 units per year – and we launch the high performance Ibiza CUPRA in order to celebrate this success.
His Royal Highness the Prince of Asturias drives the 10,000,000th SEAT – a Toledo – off the Martorell assembly line on September 26th 1995.
His Majesty King Juan Carlos I opens our Martorell plant on February 22nd 1993. Production of the second generation of the SEAT Ibiza begins, and the SEAT Cordoba is presented.
Spain is all of a sudden "en vogue", with the 1992 Universal Exhibition in Seville and the XXV Olympic Games in Barcelona. SEAT participates as Partner and Sponsor of the Olympic Volunteers' Program: We provide a fleet of over 2,000 cars – mostly SEAT Toledos – at the disposal of the organisers of the games for the transport of the athletes and personnel.
The SEAT Toledo, the first SEAT model developed within the Volkswagen Group, is presented at the Barcelona Motor Show in 1991.
Volkswagen acquires up to 99.99% of SEAT shares in 1990, and the name Sociedad Española de Automóviles de Turismo, S.A. is changed to SEAT, S.A.
We produce our 8,000,000th vehicle and set a new annual production record: over half a million units.
SEAT wins a third consecutive world title for the SEAT Ibiza Kit Car.